Lantek opens office in China
With the purpose to increase its presence in Asia, Lantek, a supplier of CAD/CAM software for the sheet metal industry, opened a new branch office in the Chinese city of Shanghai in November 2006.
With the purpose to increase its presence in Asia, Lantek opened a new branch office in the Chinese city of Shanghai in November 2006.
The opening of this new branch office is the consequence of the significant growth experienced by Lantek in China in the last years, as well as the promising expectations of sheet metal machine tool consumption in this country, which is seen as an important growth opportunity for CAD/CAM sales by the Spanish company. Lantek`s branch office in Shanghai is made up by a team of seven people, dedicated to commercial activities and technical support to customers, distributors and OEMs.
Joseba Pagaldai, Commercial Director of Lantek, highlights that "up till now, we had Offices in China, South Korea and Japan and the approached the Chinese market through a network of distributors and agents helped by these 2 offices. Due to the growth that China has experienced lately and the future perspectives, we have noticed that this market is demanding our direct presence in the country. By having our own office in China, with our own staff exclusively trained for the commercialization and support of our products, we can guarantee a high quality service for our Chinese customers and machine tool manufacturers. With this branch office we also increase our international presence, and more specifically in the Asian market, where Lantek has already a significant strength, with branch offices in India, Japan and South Korea and with more than 600 customers in Asia."
"With this new office in China, Lantek reached the number of 12 branch offices abroad. Since 1991, when we opened our first branch in France, we have developed an important internationalization process that has allowed us to gain an important market share in countries as technologically advanced as Germany, Italy, United Kingdom, Poland, Czech Rep, United States, India, Japan and Korea. This has made it possible for Lantek to sell more than 70% of its production in foreign countries and to expect reaching the important figure of more than 6000 customers in more than 90 countries all over the world for 2006. We have the strongest international direct presence among our competitors. We are, no doubt, a world-wide reference in the CAD/CAM software for the sheet metal industry," points out Pagaldai.